“HOW TO SUCCESSFULLY RESEARCH MARKETS AND PROFITABLY PRICE PRODUCTS”
Saturday, March 14, 2015 (10:00am to 12:30pm)
CHICAGO INVENTORS ORGANIZATION
BLUE 1647 TECH INNOVATION CENTER
1647 S. Blue Island Ave. (Near 18th & Loomis)
Chicago, IL 60608
Come join the Chicago Inventors Organization, Saturday, March 14, at the BLUE 1647 Tech Innovation Center as we introduce you to developing strategies to differentiate your product or service to get positive profits. Our Guest Speakers will be Marketing Consultant Cherylyn Robinson and Pricing Consultant Arnold Kasemsarn. Topics covered will include:
- Market Analysis Products
- Market Analysis Profiles
- Primary and Analytic Market Research Services
- What Costs To Include
- Profitability Analysis
- Consumer Willingness To Pay
- Estimating Customer Value
Cherlyn Robinson is the President and founder of C R Market Surveys, one of the largest multi-cultural market research firms in Chicago. For over 20 years, Cherlyn has provided pivotal business-to-business and consumer insights to over 300 national brands, including McDonalds, Prudential Insurance and Wal-Mart. Recently, Cherlyn had the honor of hosting a special business segment on WVON 1690 AM titled, “Market Research for Success.” Under her leadership, the company has evolved into the “go-to” agency for targeting multi-cultural target markets nationwide.
Arnold Kasemsarn has worked on pricing and cost estimation issues for the past 12 years in the public and private sector and in industries ranging from telecommunications to pharmaceuticals, web site technology services, and transportation services. He has negotiated contract terms between Fortune 500 companies; assessed production, logistics, and operation costs in health care, automotive, and public agencies. He holds an MBA in Marketing and Supply Chain Management from Purdue University and a Master of Urban Planning and Public Policy in Transportation Planning from the University of Illinois at Chicago.
Admission to this fantastic public event is free for current members of the Chicago Inventor Organization and only $20.00 for the General Public.
MARCH 2015 MONTHLY MEETING
Visit our website www.chicago-inventors.org for more information or call 312-850-4710.