Business Panel Moderator

Elaine PofeldtElaine Pofeldt is an independent journalist who specializes in small business, entrepreneurship and careers. She is the author of The Million-Dollar, One-Person Business, a look at how entrepreneurs are hitting seven-figure revenue in businesses where they are the only employees (Random House, Jan. 2, 2018). Her work has appeared in FORTUNE, Money, CNBC, Inc., Forbes, Crain’s New York Business and many other business publications and she is a contributor to the Economist Intelligence Unit. She is also a ghostwriter. As a senior editor at FORTUNE Small Business, where she worked for eight years, Elaine was twice nominated for the National Magazine Award for her features and ran the magazine’s annual business plan completion. Elaine graduated from Yale University with a BA in English. She lives in in New Jersey with her husband and their four children and in her free time enjoys taekwondo, yoga and running.

Business Panelists

RAQUEL GRAHAM CRAYTONAs a successful entrepreneur, marketing consultant, inventor, and mother, Raquel Graham Crayton knows how busy life can get. Raquel states that she is driven by a passion to develop innovative solutions that help individuals and families, while maintaining a sense of fashion and fun.  In 2014, Raquel founded ROQ Innovation and launched her first product: NEKZ – a scarf alternative for kids.  She then expanded the line to include adults and, two years later, launched NEKZ on HSN… selling out in under one hour! Her second invention, HEADLIGHTZ, an LED-equipped winter beanie that provides kids and adults with a safe, rechargeable, and hands-free way to safely enjoy outdoor activities at night. It debuted on HSN in 2017 and sold out during Black Friday and Cyber Monday.  She was also selected as a Top Launch innovator by The Grommet and featured nominee on Martha Stewart’s “American Made.” Raquel’s goal: “To improve your life with each new product and remain your go-to resource for leading ideas and innovative solutions that truly make a difference.”


Gerard MitchellDr. Steve Sudell Jr. has invented an easy-to-use at-home portable device to combat neck discomfort using cervical traction. Neck Hammock minimizes pain by providing relaxation and relief. A physical therapist, Sudell created the Neck Hammock as a solution for treating neck pain. The patented padding and design comfortably molds to the contour of the head. Steve ran a successful Kickstarter campaign and is working towards the next steps in distribution for Neck Hammock. The Neck Hammock relieves neck pain for those experiencing arthritis, herniated and/or bulging discs, cervical muscle strains and spasms.  It can also be used for tension headaches, poor sleep, stress, posture, difficulty relaxing and muscle pain.  The product works by pulling the head gently away from the neck in a reclining position.  Then, the muscles relax and gradually stretch. This causes the intervertebral space to expand, bringing blood flow, circulation and nutrition to the areas which were being compressed and feeling pain.  The increased circulation during use of the Neck Hammock helps to oxygenate muscles, nerves, tendons and ligaments. In just 10 minutes, the result is decreased pain and increased mobility.


Gerard MitchellJohn Khalil is the inventor of Scent 2o, an all natural product that makes plain water taste like root beer, lemonade, etc., with a mission to turn drinking water into a fun experience. I have covered him in Forbes for Patent Lot, another business he runs that matches inventors with patent attorneys. He just launched the Scent 2o business in May and it is building a fast-growing following on Instagram.